Cozy Media is a visual-first automotive blog and creative platform dedicated to showcasing high-end, rare, and visually striking vehicles through carefully curated photoshoots and storytelling. Built to spotlight smaller creators and car owners, Cozy blends clean design with a portfolio-style format that celebrates both the vehicles and the creatives behind them. As the founder, I oversee all aspects of the brand from creative direction to marketing strategy and site development.

Concept and Direction

Cozy was developed with a focus on clean, minimal visuals paired with curated automotive content. Each feature highlights a specific vehicle in a magazine-style layout with high-quality imagery, a short-form editorial, and creator credit. The blog prioritizes consistency, aesthetic storytelling, and creative collaboration, offering a platform where photographers and car owners can archive and share their best work.

Visual Identity and Branding

I designed Cozy’s brand identity to reflect a modern, editorial aesthetic. The visuals are clean and minimal, using bold typography, subtle grids, and structured layouts to allow the photography to take center stage. Branding is carried consistently across the website, social media, and print designs, including posters and giveaways. Each post includes a custom code identifier and a scannable QR for physical-to-digital engagement.

Digital Campaigns and Marketing

Cozy’s marketing strategy focuses on creator collaboration and community-first engagement. The core campaign involves poster giveaways tied to each feature, where followers can enter by subscribing to the Cozy newsletter and engaging on social media. This approach drives traffic to the site, builds the email list, and gives creators something tangible to promote. I manage all digital touchpoints including Instagram, email marketing, and ad content, all with a VHS-style aesthetic that aligns with the brand’s niche appeal.