IKONICK
Project Highlights
Overall
OI partnered with IKONIK to produce some content with a handful of their designed canvases. I coordinated with them on shipment as well as setting up both location and vehicles for the shoot. We used a repair shop located in Houston, TX and a pair of the owners Lamborghinis.
Content Creation
The goal was to give the images a very black and white background feel to allow the colors on the canvases and cars to really pop. Hypebeast is a word that is usually used to describe the target audience for these sorts of products, so we went after that style.